SENTTIX IN YECLA BY BH

Senttix and the Philosophy of Sleep as a Pillar of Yecla’s Innovation

Yecla once again reaffirms its place as a case study in the Spanish economic landscape. Historically an agricultural hub, the resilience and indomitable spirit of its people transformed crises into opportunities, giving rise to a thriving industrial sector: the furniture and sleep cluster.

It is within this environment that companies like Senttix, part of the Ecus Group, have written their own story of entrepreneurship and innovation.

Pedro Arcas, CEO of Ecus, recounts how the company took root in Yecla in 1974 as a small business supplying upholstery materials, later evolving in 1986 to focus exclusively on mattress manufacturing. This trajectory highlights Yecla’s inherent drive—an industrial hub recognized across Europe for its high concentration of home-related production.

According to Arcas, the success of this industrial ecosystem lies in a very specific combination of factors. First, the entrepreneurial capacity of Yecla’s people to move projects forward under challenging conditions, compensating historical deficiencies in infrastructure and logistics with hard work and design. Second, the existence of a critical mass of skilled workers that has created a “magnet effect,” continuously feeding the sector’s value chain (mattresses, sofas, furniture) and ensuring that when one company closes, “new ones emerge” driven by the same spirit.

The backbone of this growth is active innovation. Arcas emphasizes that Senttix’s philosophy has always been not to do what everyone else does, but to be a driving force for change through diversification and the development of value-added products.

This vision took shape with the creation of an R&D department in the 1990s “a slightly crazy idea,” as he describes it, for a small company at the time. Yet that bold move led to national and international patents and opened the door to demanding markets such as China.

Senttix’s innovation is not only technological but also conceptual. Its main goal is to ensure that people sleep well so they can wake up “full of energy,” making sleep a fundamental pillar of health, alongside exercise and nutrition. This philosophy is embodied in its collaboration with renowned chef Martín Berasategui, a “pairing” that unites healthy living and excellence through the concept of holistic well-being.

Finally, the company highlights the vital importance of its people. Arcas stresses that Senttix is what it is because of its team, driven by a sense of purpose and enthusiasm that has fostered quick integration and continuous commitment, even during periods of rapid expansion. The Yecla character defined as “hard-working, determined, and sharp-minded”, has enabled Senttix to build a business model that avoids competing on price with cheap imitations, instead focusing on quality, honesty, and continuous improvement. It stands as proof that from Yecla, it is possible to lead global innovation in something as essential as sleep.